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How do you choose a domain name for your blog?

Choosing one that is easy to remember, simple to spell, recognised by the search engines and represents your business well, appears to be a difficult task! But the following tips can bring help to this.

Spend some time researching the keywords that people use when looking for your products or services. Consider which keywords you would use when looking for your competitor. The research can provide results that you may not have thought of yourself. It is helpful to put yourself in your customers’ shoes. What do they need to know before they will consider buying a product or service?

Write your ideas down and consider whether the name suits your business. Check that it hasn’t become a terrible mistake and says something you’d rather not be remembered for! If you intend selling in other countries be aware of what your name means in other languages. Are you representing what you do, what you are or what you sell in the best possible way?

When you have a list of names, it’s time to register your domain. Visit a domain registration website and check whether any of your choices are available. You can register through your website host or via a domain registration site. Ensure you go with a reputable company, a recognised name in the business. There is no reason to pay a high price for your name, so shop around before you commit to buying.

A little creative thinking can get you a name that suits your business and you won’t have to pay the earth for it.

Do you need .com? Usually recognised as the one to have, but if you are UK-based, using co.uk as the suffix geographically places your business. It maybe an idea to have both and have one pointing to the other.

Avoid extra characters such as apostrophes and hyphens, although if it’s your name you may not have the option and may need them. If it’s possible to avoid or use another way, do so, as these characters affect rankings and they also make your name difficult to remember and type correctly.