“I’m a new business and I need to get clients. What do I do?” “Do clients know that I exist, what I offer and how my business is different from all the competitors?” “How do I get more business?” Here are the questions that are on the mind of most business owners. And here is [...]

Love it or hate it, Facebook is a social media tool that has a wealth of opportunities for you to promote your business. With the following key features in mind you can use Facebook to talk about your business and communicate with your clients and prospects (AKA “fans”). Profiles vs Pages – which should you [...]

Facebook hit the headlines again with their announcement on Wednesday (Jan.2012) when they unveiled 60 new apps that will function with Facebook. The apps will allow Facebook users to share even more of their lives on the social networking site. Now Facebook’s 800 million active users can share food, fashion, design and all things they [...]

Once you have your business Page built, it’s time to focus on attracting some fans. To start with… Start by creating an engaging Page by using tools within Facebook: there are 100s of free apps available (Discussion board, YouTube Videos, Blog, News, Links, Resources, Testimonials, Offers, Coupons, Ecommerce etc.). Provide a reason for a new [...]

Creating a Page is very similar to building a Profile, but don’t worry if you have never built a Profile page. Facebook have a special Help site and the search facility works very well when you need some advice. To get started Facebook takes you through the build with a simple step-by-step wizard. Creating your [...]

Problem: It’s rather unfortunate but just because you have set up your shop/business and have all your products well represented, it doesn’t mean that people will automatically buy. Solution: You need to engage with your audience and create a dialogue where people can get to know you. So how do you go about this? As [...]

Let’s start with this first assumption that you can’t afford a site. What makes you think that? Have you heard some horror stories about “websites that cost a small fortune to build and then you haven’t the knowledge and/or access to keep the site up-to-date, which leads to paying for all the little sites changes [...]